Pinterest is a social website designed like a bulletin board styled to provide users the ability to share photos and links with other Pinterest members. Users can create and then manage theme based categories based on their own personal interests. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs.
Developers first started working on Pinterest in December 2009 and was first published for beta testing in March 2010. Pinterest has been operating much like Google+ did at first in that new members can either join a waiting list, or must get an invitation from an existing member.
How Do Pinterest Users Use Pinterest:
Pinterest members use a “Pin It” button to select media they find on the internet and save these files on their own image boards. These image boards can be named anything the member likes to help organize all the items they find interesting and would like to either save or to share with others. Pinterest is capable of organizing media such as pictures, video, discussions, and links to interesting information.
What most users spend most of their time doing however may not be “pinning” their own interests. Through feeds displaying the most popular “pins” and feeds that show what people’s friends have “pinned”.
Editors Note: To date a majority of users are women and looking at the most popular pins currently reveal mostly information that trend towards the interests of women. Examples include recipes, decorating, fashion, hair styles, work out strategies, announcement pictures, invitations, and wedding preparation ideas.