Already on this bog we have highlighted retail stores that are buying in to the idea that marketing on Pinterest is a great idea. In fact other groups like charities, celebrities, and newspapers have all decided to get their share of the Pinterest market. That is why the news today is not all that much surprising. Today we found out that both Amazon and eBay have decided to add Pinterest buttons to their product pages. Read more…
Pinterest the fastest growing website in history has an advantage for website marketing that a number of other sites do not have. That advantage is that with compelling pictures future customers are only a couple of clicks away from purchasing from you or your clients. Reducing the amount of clicks that possible customers have to complete in order to convert as a qualified lead or to make a purchase places Pinterest in the “must do” category on a social media marketing professional’s to-do list.
Because future customers are actually clicking on pictures of your products or services marketers can expect higher conversion rates and drastically reduce the time of the sales cycle. There is little chance that larger companies with in house SEO or Social Media Professionals are not already making their presence felt on Pinterest. This means that if you or your clients have not started yet with a Pinterest strategy then perhaps the below points of interest can persuade an expedited buy in. Read more…
Pinterest is a social website designed like a bulletin board styled to provide users the ability to share photos and links with other Pinterest members. Users can create and then manage theme based categories based on their own personal interests. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs.
Developers first started working on Pinterest in December 2009 and was first published for beta testing in March 2010. Pinterest has been operating much like Google+ did at first in that new members can either join a waiting list, or must get an invitation from an existing member.
How Do Pinterest Users Use Pinterest:
Pinterest members use a “Pin It” button to select media they find on the internet and save these files on their own image boards. These image boards can be named anything the member likes to help organize all the items they find interesting and would like to either save or to share with others. Pinterest is capable of organizing media such as pictures, video, discussions, and links to interesting information.
What most users spend most of their time doing however may not be “pinning” their own interests. Through feeds displaying the most popular “pins” and feeds that show what people’s friends have “pinned”.
Editors Note: To date a majority of users are women and looking at the most popular pins currently reveal mostly information that trend towards the interests of women. Examples include recipes, decorating, fashion, hair styles, work out strategies, announcement pictures, invitations, and wedding preparation ideas.