Pinterest Losing Traffic
Are Fewer People on Pinterest?
Back in January 2012 and through the beginning of March 2012 there was an explosion in free media attention surrounding the social media site Pinterest. All of this interest drove a large amount of first time visitors to the Pinterest site.
After this media coverage there was an explosion in traffic that peaked in March. Now it would seem that Pinterest is actually starting to lose users. At least in comparison to March it is clear that April has seen fewer people spending much less time on Pinterest.
Most Pinterest users are signing up using their Facebook accounts. There is a group called AppData that monitors how often users of third party apps and websites interact with Facebook. AppData reports that the number of Facebook connected Pinterest users has greatly reduced over the last fifty days. Interested in some real numbers? Monthly active users of Pinterest is now down from an average of 11.3 million users on March first to 11.15 million on April first, to there now being an average of 8.3 million Pinterest participants.
There is not just bad news for Pinterest. They still may very well be on course to get their Instagram pay day.
A large number of the of the people coming to Pinterest through the first three months of 2012 were likely just taking a fast tour of the site for the first time. That these people did not find Pinterest of interest to them should not concern the fans of Pinterest. The initial growth of Pinterest was not ever based on the publicity that comes from celebrity endorsements or from the business community joining the site. Pinterest became popular from friends and family members sharing their interests with each other. This type of growth while not as fast, does build a sustained reliable growth. The type of growth the develops users that not only join the website, but also spend real amounts of time on the site when they get there.
Websites or Blogs About Pinterest
Of course there is not that much interest in a little site like this one that you are on now, but we can report that the general decrease in Pinterest interest has also decreased the number of visitors to this site. We are sure that most of the sites that are primarily about the world of Pinterest have also seen the same trend in their visitors. If you publish, or know about a website or blog that publishes mostly information about Pinterest please share it with the rest of us. Tell us in the comment section the name of the website and what kind of information that it has.